Case Study: Goodnotes builds a global customer story engine with Testimonial Hero

GoodNotes creates 5 full stories with Testimonial Hero

Goodnotes, a global AI-powered note-taking app, faced challenges in producing high-quality customer testimonials and case studies due to their small B2B marketing team. Their previous DIY efforts resulted in unprofessional video content and required a significant logistical lift to coordinate. They partnered with Testimonial Hero for its video testimonial service to efficiently build a library of social proof to reach their growing professional audience.

Testimonial Hero managed the entire remote production process, delivering studio-quality video and written case studies from a single interview. This solution provided Goodnotes with a variety of purpose-built assets, including micro-content, without straining their resources. The results included a library of five full stories and four micro-contents that improved SEO, served as sales enablement tools, and provided crucial social proof for their global expansion, all achieved with extreme efficiency by their tiny team.

GoodNotes