Case Study: Fourth Enterprises wins over prospects with peer-led video content from Testimonial Hero

Fourth Enterprises creates 20 full stories with Testimonial Hero

Fourth Enterprises, a leading provider of back-of-house software for the restaurant industry, faced the challenge of scaling authentic customer content with a lean marketing team. They lacked in-house video production resources and struggled with the logistics of multi-city filming to capture the peer-to-peer validation their skeptical prospects required. They partnered with Testimonial Hero for a video testimonial service to solve these problems.

Testimonial Hero managed the entire production process, sourcing local crews and handling post-production to create a library of content, including full interviews and micro-content. This solution provided Fourth's sales team with the tangible proof points needed to build trust and close deals. The program was a success, resulting in 20 full customer stories, 13 micro-contents, and the ability to send out one piece of peer-led content to prospects every week.

Fourth Enterprises