Case Study: Capriotti's Sandwich Shop boosts franchise sales with Testimonial Hero

Capriotti's Sandwich Shop boosts franchise sales with 27 testimonial videos from Testimonial Hero

Capriotti's Sandwich Shop, a growing restaurant franchise, faced challenges in producing authentic franchisee testimonial videos. Their traditional process was disruptive, requiring long on-site shoots that tied up restaurant operations, and they struggled to scale production across their many locations, especially in smaller markets. They partnered with Testimonial Hero for its video testimonial service to find a more efficient and less intrusive solution.

Testimonial Hero implemented its user-friendly, remote-capable process to easily produce high-quality videos. This allowed Capriotti's to increase video production from less than six to 27 full stories per year. The resulting content was used across their website, email campaigns, and as microcontent on social media, leading to a significant increase in web traffic and franchising inquiries. The authentic testimonials helped attract the right franchise partners and accelerated the sales process, directly supporting the company's ambitious growth goals.

Capriotti's Sandwich Shop