Case Study: Jula achieves 5x more quality ratings and reviews with TestFreaks

Jula - Customer Case Study

Jula, a major European retail group operating across Sweden, Norway, Denmark, Poland, Finland and China, needed a better way to collect customer feedback and turn it into loyalty and insight. Using TestFreaks’ Ratings & Reviews solution, tailored to Jula’s needs, the retailer aimed to strengthen customer understanding, improve product guidance, and support its large customer club of more than 3 million members.

TestFreaks implemented a setup that shared Ratings & Reviews across markets and languages, used AI-powered auto-translation, grouped products and variants where appropriate, and enabled feedback collection from both online and offline customers. The result was a 5x increase in quality Ratings & Reviews, with broader product coverage, stronger UX and conversion, and more visibility in Google search results and Google Ads.

Jula

Margareta Boström

Business Developer and Insights Manager