Case Study: Furniture1 boosts Ratings & Reviews coverage with TestFreaks

Furniture1 - Customer Case Study

Furniture1, a European furniture retailer backed by BHG, needed a scalable Ratings & Reviews solution for a catalog of more than 100,000 items across websites in 12 markets and 13 languages. The company wanted to leverage customer-generated content while maintaining high quality, relevance, and strong SEO performance.

TestFreaks implemented a platform to share Ratings & Reviews and Questions & Answers across websites, with AI-powered auto-translation and curation tools to improve content quality and relevance. The results were significant: Furniture1 generated 10x more high-quality customer-generated content, increased products with at least one review by 8x, increased products with at least three ratings by 20x, and raised review coverage based on traffic from 11% to 49%.

Furniture1

Edgar Mieskut

Chief Marketing Officer