Case Study: Clas Ohlson triples review volume with TestFreaks

Clas Ohlson - Customer Case Study

Clas Ohlson, a European multimarket DIY retailer with more than 220 stores, wanted to make the voice of the customer central to its business. The company partnered with TestFreaks and used its Ratings & Reviews and Questions & Answers products to help shoppers navigate a large catalog, improve transparency, and gather product insight from both online and offline customers.

TestFreaks implemented a proactive review collection and display program for Club Clas members, along with tools to group, match, and share reviews across variants, markets, and languages. The result was a 300% increase in review volume, with monthly collected and displayed Ratings & Reviews tripling and the average rating also improving.

Clas Ohlson

Dannis Nieuwpoort

Head of Customer Service