Case Study: Apollo.io boosts conversion rates with TestBox

Apollo.io boosts conversion rates by 7% with TestBox

Apollo.io, a provider of sales intelligence and engagement tools, faced a significant challenge with its inconsistent and glitchy demo environment. This underwhelming experience, which failed to showcase the full power of their platform, was actively hindering sales, reducing rep confidence, and negatively impacting win rates. The manual upkeep of their old demo system was also a major drain on time and resources for the Apollo team.

By implementing TestBox, Apollo replaced its disjointed systems with a single, beautiful, and fully functional demo environment. This solution provided a data-rich and reliable experience that allowed sales reps to deliver compelling narratives. As a result, Apollo saw a measurable 7% increase in conversion rates from negotiation to closed-won deals, alongside enhanced rep confidence and improved sales efficiency, all thanks to the TestBox platform.

Apollo.io