Case Study: The Co-op achieves stronger colleague loyalty and boosted morale with TerryberryReward (Terryberry)

The Co-op Celebrate Colleague Loyalty with New Career Celebration Scheme

The Co-op, a diverse group employing almost 70,000 people with over half of its workforce serving five years or more, needed a more accessible way to recognise colleague loyalty across its widely distributed business. The Co-op engaged Terryberry (through TerryberryReward) to create a bespoke, digital Career Celebration scheme to ensure work anniversaries were visible and line managers were empowered to celebrate milestones.

Terryberry delivered and now hosts a customised online programme built on its 360 Recognition Platform that automatically enrols all colleagues, notifies managers, and issues congratulatory emails, badges and certificates at 5/10-year milestones and Aspirations Reward Points gift cards from 15 years onward redeemable via Terryberry’s catalogue. The solution increased manager involvement, generated strong employee engagement and social-media buzz, and produced a measurable morale boost while making milestone recognition timely, personalised and scalable.

Co-op

Jane Walapu

Colleague Recognition Programme Lead