Case Study: United Bank & Trust achieves brand revitalization and consistent employee recognition with Terryberry

ReBranding Strategy is Reinforced Through Employee Recognition

United Bank & Trust, a community-based financial services company in Michigan, was rebranding its corporate image and wanted to launch a revitalized employee recognition program. To combine both goals they engaged Terryberry and its Give a WOW recognition offering to create a branded, web-based recognition program.

Terryberry developed a customized KUDOS program that embedded United Bank & Trust’s core values into three recognition tiers (U Rock!, U Go!, U Lead!), provided a branded recognition website, in-depth reporting, online award options and customized optic crystal awards for top performers. The Terryberry solution enabled a smooth rollout of the new brand and values, proved user-friendly, and is being used consistently across the organization, delivering the customization and reporting United Bank & Trust sought.

United Bank & Trust

Tiffaney Gruber

VP Human Resources