Case Study: Sons IE achieves 412% growth in non-brand organic traffic with Terrier Agency

Sons IE boosts non-brand organic traffic 412% with Terrier Agency

Sons IE, a company specializing in hair loss treatments, faced the challenge of expanding its online presence from the UK into Ireland. This required creating a new Irish domain, implementing extensive technical SEO with HREFLANG tags, developing a localized content calendar, and conducting thorough keyword mapping and audits. They partnered with the Terrier Agency to manage this complex digital transition.

The Terrier Agency executed the solution by establishing the new domain and implementing hundreds of HREFLANG tags to direct Irish users to the correct site. They performed extensive keyword research to adapt and rewrite content for the Irish market and conducted regular site and content audits. This strategy led to a remarkable 412% year-over-year increase in non-brand organic traffic and a 30% boost in the site's overall visibility, including a first-place rank for the high-volume keyword 'Minoxidil'.

Sons IE