Case Study: Paladone achieves greater brand visibility and engagement with Terrier Agency

Paladone reaches 3.52m Instagram audiences with Terrier Agency

Paladone, a well-established trend-based gift and merchandise company, faced a significant challenge with its lack of brand visibility, particularly with B2C audiences on social media channels like Instagram and YouTube. To address this, they partnered with the Terrier Agency for a mass-scale influencer outreach campaign aimed at broadening awareness and building a trustworthy backlink profile.

The solution implemented by the Terrier Agency involved thorough scouting and outreach to relevant content creators and influencers. This strategy included creating a timeline for pushing select products and securing collaborations for both Instagram posts and blog content. The results were substantial, with the campaign generating over 200 Instagram posts, reaching a total Instagram audience of 3.52 million, and driving 46.5k active engagements. The vendor, Terrier Agency, successfully helped Paladone rapidly establish authentic brand awareness and authority.

Paladone