Case Study: MyBaker increases organic traffic and search rankings with Terrier Agency

MyBaker boosts organic traffic 16.4% with Terrier Agency

MyBaker, a cake company, faced the challenge of increasing its visibility for B2C search terms to drive more traffic to its specialty cake pages and reduce its reliance on PPC advertising and bulk corporate orders. To address this, the Terrier Agency implemented a comprehensive search engine optimisation strategy.

The Terrier Agency re-mapped the entire website to target specific conversion-based keywords, built consistent backlinks monthly, and expanded the site's structure with new navigation and sub-category pages. These efforts resulted in a search engine trust flow increase from 9 to 21 and a 16.4% year-over-year growth in organic traffic. Key search terms like "Order birthday cake" saw dramatic ranking improvements, successfully diversifying MyBaker's traffic sources.

MyBaker