Case Study: Koyo Loans boosts organic visibility with Terrier Agency

Koyo Loans boosts organic clicks 40% with Terrier Agency

Koyo Loans faced the challenge of over-reliance on brand traffic and poor organic visibility in the personal finance sector, compounded by technical SEO issues that prevented proper site crawling and indexing. Their objectives were to rank competitively for key loan terms, generate higher quality leads, and maintain performance during a rebrand. They partnered with Terrier Agency for search engine optimisation services to address these hurdles.

Terrier Agency implemented a technical SEO overhaul, consolidating content from subdomains onto the main domain and optimising key landing pages and content. They established a contextual link building program to build authority. As a result, Koyo saw a 40% year-over-year increase in organic clicks and a 45% increase in impressions. They now rank in the top ten for high-volume terms like 'loans UK', significantly reducing their reliance on brand traffic.

Koyo Loans