Terrier Agency
39 Case Studies
A Terrier Agency Case Study
Chi Chi Clothing, a fashion retailer, faced the challenge of expanding its online presence from the UK to the competitive US market. This required extensive technical SEO work, including launching a new subdomain, implementing HREFLANG tags, and developing fresh US-focused content and keyword strategies. They partnered with Terrier Agency to tackle this project.
Terrier Agency prioritized the technical setup, starting with implementing HREFLANG tags to properly target the new geographical audience. They then conducted fresh US keyword research and created localized content to resonate with the new market, supported by an influencer marketing campaign for link-building. The results were significant, with impressions increasing by 510.34% and clicks growing by 461.81% during the campaign period.