Case Study: OfferUp scales privacy with TerraTrue

How to scale privacy with a small team

OfferUp, a large mobile consumer-to-consumer marketplace, faced significant challenges in scaling its privacy program to comply with proliferating state laws. With only a small, reactionary program in place, the company struggled with manual, time-consuming processes for answering third-party assessments and even suffered an app store rejection due to policy discrepancies. Associate General Counsel Shannon Doniere needed a tool to establish a single source of truth for data flows and automate these processes to free up her engineering and product teams.

By implementing TerraTrue, OfferUp gained a centralized platform for managing privacy compliance. The solution automated assessments and provided cross-functional workflows, embedding privacy directly into the product development cycle. This allowed the small legal team to work proactively with engineers, preventing launch delays and providing confidence in their product. TerraTrue became a key differentiator, streamlining reviews and ensuring the company could confidently navigate the changing regulatory landscape.

OfferUp

Shannon Doniere

Associate General Counsel