Case Study: Foursquare increases privacy visibility and cross-functional collaboration with TerraTrue

How Foursquare increases cross-functional visibility, supports innovation, and uplevels privacy across the company

Foursquare, a provider of cloud-based location technology, faced significant privacy scaling challenges as company growth outpaced its small privacy team. Their ad hoc and manual process for privacy reviews created bottlenecks and limited visibility into new projects, risking compliance and innovation. They partnered with the privacy technology vendor TerraTrue to implement its privacy-by-design program, seeking to transform their intake process, increase team productivity, and foster better cross-functional collaboration.

By integrating TerraTrue with their existing Jira workflow, Foursquare embedded privacy seamlessly into the product development lifecycle without creating extra work for engineering teams. The solution provided the privacy team with greater visibility and automation, allowing them to conduct more reviews efficiently and provide real-time guidance. As a result, Foursquare achieved a more mature privacy culture with products shipping faster, stronger cross-functional partnerships, and a greater company-wide understanding of privacy laws.

Foursquare

Elizabeth Hein

Associate General Counsel Privacy, Product & Compliance