Case Study: Sterling Bank reactivates 62,000+ dormant accounts with Terragon

Sterling Bank reactivates 62,000+ dormant accounts via bank’s USSD channel

Sterling Bank faced the challenge of reactivating over 62,000 dormant customer accounts to drive transactions through its USSD banking channel. To address this, the bank partnered with vendor Terragon and utilized its Enterprise CDP platform.

Terragon implemented a data-driven reactivation solution. Their approach involved ingesting and unifying the bank's first-party data, enriching it with proprietary demographic and behavioral insights, and then segmenting the audience for personalized engagement. The strategy was activated via SMS over four weeks, which successfully reactivated the targeted 62,000+ accounts. This campaign resulted in a 32% increase in accounts conducting USSD transactions and achieved a 100% success rate for the initiative.

Sterling Bank