Case Study: PZ Cussons unlocks product distribution insights with Terragon Marketing Cloud

PZ Cussons unlocks insights to drive product distribution and uptake

PZ Cussons, an international consumer goods company, needed to gain insights into product perception, distribution, and consumer preferences. To address this challenge, they partnered with Terragon and utilized its Terragon Marketing Cloud platform.

The solution involved deploying targeted web surveys via SMS to a specific audience, incentivizing participation with airtime vouchers. Terragon analyzed the collected data to provide marketing recommendations based on customer perceptions and demographics. This approach yielded a 115% success rate, exceeding its target by 15%, and unlocked valuable additional product insights and customer segments for PZ Cussons.

PZ Cussons