Case Study: International School of Advertising (ISA), Kenya runs targeted ad campaigns without third-party cookies with Terragon Enterprise CDP

ISA, Kenya runs effective targeted campaigns without third party cookies

The International School of Advertising (ISA), Kenya, needed to run effective digital advertising campaigns without relying on third-party cookies, which were scheduled to be phased out. To address this challenge, they partnered with Terragon and its Terragon Enterprise CDP platform.

Terragon implemented a solution using Facebook Conversions API via its Enterprise CDP. This direct server-to-server integration allowed ISA to track website events like page views and form completions. As a result, ISA can now use this first-party data to run targeted campaigns on Facebook independent of third-party cookies, enabling them to optimize campaigns and realize significant impact.

International School of Advertsing (ISA)