Case Study: Godrej boosts GoodKnight product visibility with Terragon's intelligent multichannel engagement

Godrej Promotes Product Visibility for the GoodKnight Insecticide Brand

Godrej sought to enhance product visibility for its GoodKnight insecticide brand, with a specific goal of driving one million offline interactions. To address this challenge, they partnered with the vendor Terragon and leveraged its Intelligent Multichannel Engagement service.

Terragon implemented a solution using hyper-targeted SMS messaging. Their approach involved segmenting Godrej's customer database and building a larger audience from their own proprietary data. After conducting A/B testing to optimize timing, personalized messages were sent, achieving a delivery rate of over 90%. This strategy successfully generated over one million unique offline interactions, a 100% success rate, and an average CTR of 11.67.

Godrej