Case Study: FairMoney increases loan requests with Terragon

Fairmoney increases loan requests from customers

FairMoney, a financial services company, faced the challenge of acquiring new customers by driving app installs and encouraging users to request loans. To address this, they partnered with the vendor Terragon.

Terragon implemented a solution using its Enterprise CDP platform. They built custom audience segments using AI to identify customers with a high propensity for loans and then activated these segments via targeted SMS campaigns. This approach resulted in a total campaign click-through rate of 8.05% and an 8.89% average increase in the weekly CTR.

FairMoney