Case Study: Ecobank drives account openings with Terragon's mobile acquisition platform

Ecobank drives account openings via its USSD channel

Ecobank faced the challenge of acquiring active users who would install and use its banking application to perform transactions.

The solution, implemented by Terragon using its Enterprise CDP, involved creating targeted audience segments and reaching them via SMS. This approach resulted in reaching 2,500 potential customers per week with a 4% conversion rate and a 20:1 account opening to funding ratio.

Ecobank