Case Study: CWAY drives mobile app growth with Terragon

CWAY drives business growth via mobile app installs

CWAY, an FMCG company, needed to drive business growth by increasing mobile app installs. To address this challenge, they partnered with the vendor Terragon, which utilized its Enterprise CDP platform to execute a data-based marketing strategy.

Terragon's solution involved unifying and enriching customer data, segmenting the audience, and activating campaigns via SMS and online channels. This approach, optimized by a machine learning model, resulted in over 5,000 app installs, exceeding the 4,000 target by 25% and achieving a 100% success rate.

CWAY