Case Study: Cowrywise drives app installs and registrations with Terragon Enterprise CDP

Cowrywise drives installs and registrations on its savings app

The customer, Cowrywise, needed to acquire active users by driving installs of its savings app. To meet this challenge, they partnered with the vendor Terragon and utilized the Terragon Enterprise CDP platform.

Terragon's solution involved creating a highly targeted audience segment based on device type, location, and demographics. They then executed a customer acquisition campaign over two weeks. This approach drove over 4,000 app installs and generated more than 300 registrations for Cowrywise, achieving an impressive 80% install-to-registration rate.

Cowrywise