Case Study: RAI Amsterdam achieves a 360° customer view with Ternair Marketing Automation

RAI Amsterdam - Customer Case Study

The customer, RAI Amsterdam, an international exhibition and conference organizer, faced a challenge with fragmented customer data across its separate event databases in 2006. This prevented a unified customer view and targeted marketing. They sought a vendor to connect these data sources and partnered with Ternair to implement its marketing database platform.

Ternair implemented its marketing solutions, which automatically connected to RAI Amsterdam's various systems and used fuzzy matching to create a "golden record" for a 360º customer view. This provided RAI Amsterdam with a complete perspective on customer behavior, enabling targeted marketing campaigns and revealing overlaps between visitors and events. The solution was implemented within three months, helping the organization achieve its marketing objectives daily through the platform's flexibility and Ternair's ongoing partnership.

RAI Amsterdam

Mark de Bra

Database Marketer