Case Study: Vakmedianet delivers personalized content at scale with Ternair Marketing Cloud

Personalized content for 1.5 million professionals on a daily basis

Vakmedianet, a leading B2B publisher in the Netherlands, faced the challenge of transitioning its professional communities from print to online while gaining deeper insights into its readers' behavior. To deliver more relevant content and connect advertisers with the right audience, they needed to merge customer data sources to understand their interests. They chose to implement the Ternair Marketing Cloud to address this.

Ternair provided a solution by integrating various data sources into a central marketing database, enabling detailed tracking of reader behavior. This allowed Vakmedianet to deliver personalized content to 1.5 million professionals daily. The results included increased productivity, higher efficiency, and better engagement metrics such as improved click and open rates for their communications.

Vakmedianet

Ceesjan de Vos

Head of Marketing & Business Development