Case Study: Integrated Systems Europe achieves higher conversions and lower costs with Ternair Marketing Cloud

Integrated Systems Europe - Customer Case Study

Integrated Systems Events sought to professionalize and personalize its event communication but faced a challenge due to customer data being siloed across numerous separate event databases. This fragmentation led to inefficient marketing and irrelevant outreach, prompting the company to seek a solution from vendor Ternair.

Ternair implemented its Marketing Cloud platform to integrate and unify the customer data into a single 360-degree view, creating a 'golden record' for each contact. This solution enabled highly personalized, automated marketing campaigns. The result for Integrated Systems Events was higher conversion rates, significantly lower operational costs, and a new central database of over 160,000 professionals to support future business models.

Integrated Systems Europe

André Hooijer

Operations Director