Case Study: Vesting Finance increases online payments with Ternair marketing automation

How to use marketing automation to increase online payments

The financial servicing provider Vesting Finance faced challenges with its manual, costly communication process for debt collection, which relied on letters and phone calls. To improve efficiency and payment rates, they partnered with marketing automation vendor Ternair to integrate email into their contact strategy using the Ternair Marketing Cloud.

By implementing Ternair's solution, Vesting Finance added a targeted email channel with integrated payment links, which was optimized through A/B testing and data analytics. This resulted in a significant 20% increase in online payments, with the share of online payments in campaigns rising from 15% to 35%. The solution from Ternair also increased overall payment convenience and reduced administrative workload for their back office.

Vesting Finance

Conrad Doornheim

Senior Data Intelligence Consultant