Case Study: Agrio delivers personalized content and smarter marketing with Ternair Marketing Cloud

How to provide your target audience with high-quality and personalized content

Agrio, a trade publisher focused on the agricultural sector, faced a challenge in providing highly targeted content to its diverse farmer audience. With customer data previously siloed across its many magazine titles, creating personalized offers for readers and advertisers was difficult. To support further growth through data-driven marketing, Agrio invested in the Ternair Marketing Cloud.

Ternair's solution enabled Agrio to combine all its data sources, including subscriptions, website traffic, and event attendance, to build an integral customer view. This allowed for highly targeted, personalized content distribution and new revenue models, such as significantly increasing events from 6-8 to 40 per year. The results were clear: Agrio shifted from a push-oriented to an inbound marketing approach, providing farmers with precisely the information they need and enabling knowledge partners to reach exactly the right audience.

Agrio

Arjan Goorman

Head of Marketing