Case Study: KLM Royal Dutch Airlines achieves 90% time savings with Ternair Marketing Automation

How to approach 10 million customers in a personal and relevant manner

KLM Royal Dutch Airlines faced a significant challenge in scaling the distribution of its iFly KLM Magazine. The existing process for sending personalized email notifications in multiple languages was highly complex and could not accommodate the airline's ambition to expand into new global markets without incurring unjustifiable extra production hours. To overcome this, they partnered with Ternair.

Ternair implemented a data-driven email template solution, likely part of its Marketing Cloud service, which automated the process. This dynamic template managed five language variants, 22 time zones, 230 different country URLs, and multiple membership status levels. The solution delivered a 90% time savings for KLM, allowing them to efficiently inform over 10 million readers worldwide about each new magazine issue.

KLM Royal Dutch Airlines

Marc Jansz

Customer Media Manager