Case Study: Bohn Stafleu van Loghum improves customer relations with Ternair

How specific and up-to-date information improves the customer relationship

Bohn Stafleu van Loghum (BSL), a media company for healthcare professionals, faced a challenge with highly fragmented and disjointed customer data spread across multiple systems from past acquisitions. This fragmentation prevented targeted marketing and a unified view of their customers. To overcome this, they partnered with vendor Ternair to integrate their customer information.

Ternair provided a data integration and campaign management solution, including the Ternair Marketing Cloud, to create a single data warehouse. This gave BSL a 360-degree customer view, allowing for highly targeted communications and product development. The results include sending 50 to 60 million personalized emails annually, improved customer insights for editors, and the ability to perform A/B testing to increase relevance and customer loyalty.

Bohn Stafleu van Loghum

Michael Dam

Marketing Manager