Case Study: MindCampus achieves a 360° customer view with Ternair Marketing Cloud

How smarter e-mail marketing results into a tripling of conversion

MindCampus, a media company supporting HR and facility management professionals, faced the challenge of fragmented customer data that hindered effective communication. They partnered with vendor Ternair and utilized the Ternair Marketing Cloud to centralize this information and build complete customer profiles.

Ternair implemented a central marketing automation platform to create a 360-degree customer view for MindCampus. This solution enabled highly targeted marketing through email, social media, and telemarketing. As a result, MindCampus can now interact with its audience in a structured way, saving significant time on internal processes and allowing the team to focus entirely on output.

MindCampus

Pieter Lieverse

Managing Director