Case Study: Bouwmaat achieves omnichannel personalization with Ternair

How do you create a personalized omnichannel shopping experience

Bouwmaat, a national B2B building materials wholesaler for professional tradespeople, wanted to translate its in-store, personal service to its digital channels to create a true omnichannel experience. Their challenge was to leverage customer, transaction, and product data in real time to provide the same level of personal involvement online as customers received physically in its 48 branches.

The vendor Ternair, in collaboration with SPARQUE, implemented its Marketing Cloud solution to build a real-time data layer. This integrated Bouwmaat's systems and powered a personalized search engine, product recommendations, and the dynamic assembly of 80,000 unique newsletters. The solution led to a 30% annual growth in e-commerce revenue and significantly increased customer satisfaction, earning an average rating of 8.7.

Bouwmaat

Nick Vieberink

Marketing Manager & E-commerce