Case Study: Agrio boosts subscription conversions with Ternair Marketing Cloud

Agrio - Customer Case Study

Agrio, a media company focusing on the agricultural sector, faced challenges due to the rapid digitization of farming. They experienced a decline in subscribers, had no integrated customer view, and their marketing processes were too rigid. To remain relevant, they needed to leverage customer data to create personalized offers. Agrio partnered with the vendor Ternair, implementing the Ternair Marketing Cloud to address these issues.

The solution involved enriching Agrio's existing database with behavioral data to build a central customer view. This enabled highly targeted, personalized marketing campaigns for subscription recruitment and partner content. With Ternair's platform and consultant support, Agrio achieved a data-driven approach. The results were significant, including a 4x increase in average conversion, a 7x increase in trial subscription conversion, and a 57% greater inflow of new subscriptions.

Agrio

Arjan Goorman

Head of Marketing