Case Study: Verizon Wireless achieves data-driven innovation and churn reduction with Teradata

The nation’s largest network provider uses advanced analytics to bring the future to its customers

Verizon, a Fortune 13 telecommunications leader with $131.6B in revenue and more than 106 million postpaid customers, faced declining traditional revenue streams and intense competition. To stay relevant and unlock new growth—from IoT and digital services to smarter pricing—Verizon needed a dependable, enterprise-scale way to predict churn, forecast plan impacts, and guide strategic decisions across marketing, finance and product teams.

Since 2000 Verizon has worked with Teradata to build a Unified Data Architecture and analytics capability that delivers “honest data” to the business. Advanced analytics power IoT product incubation, laser-accurate churn prediction (within a 1–2% margin), and improved pricing and earnings forecasts—resulting in more targeted marketing, new revenue opportunities, stronger customer satisfaction and sustained leadership in the U.S. mobile market.

Verizon Wireless

Grace Hwang

Executive Director of Financial Performance & Analytics, BI