Case Study: The Coca-Cola Company achieves streamlined, actionable big-data analytics with Teradata Enterprise Data Warehouse

The Coca-Cola Company - Customer Case Study

The Coca-Cola Company, the world’s largest non‑alcoholic beverage firm, faced a massive and growing information footprint spanning customer, consumer, marketplace, social, manufacturing and distribution data. The challenge was turning disparate, high‑volume structured and unstructured data into timely, decision‑ready information—standardising master data and managing complexity so marketing, supply chain and customer teams could act quickly and coherently.

Coca‑Cola implemented an enterprise analytics stack—Teradata Enterprise Data Warehouse, Vision Chain’s Demand Signal Repository and MicroStrategy BI—while exploring cloud, virtualization and MapReduce approaches to store and process customer scan and social data. The integrated solution is creating a single view of multichannel retail information, converting petabytes into usable insights for faster, time‑sensitive decisions, improved trend analysis and better in‑store availability and shopper engagement, with pilots showing strong potential as people and processes evolve to fully realise the benefits.

The Coca-Cola Company

Anthony J. van der Hoek

Director of Business Growth Drivers