Case Study: Social Point boosts engagement, retention, and revenue with Teradata Mobile Push

Social Point Uses Mobile Push to Keep in Touch with More Than 50 Million Avid Gamers

Social Point, the Barcelona-based developer behind hits like Dragon City with more than 50 million monthly active users, needed a scalable way to drive app usage and revenue through timely, relevant promotions. Their goals were to increase purchases and activations from special offers, improve push-notification open rates by delivering messages at local times and in users’ native languages, and to A/B test offers to optimize results.

They implemented Teradata Mobile Push from the Digital Marketing Center to run large weekly offer campaigns—typically 36‑hour discounts of 30–50% on gems, dragons, or buildings—delivered in users’ local time zones and localized into six languages. The individualized, data-driven in‑app and push messages scaled across their user base, boosting engagement, open rates, activations and revenues—the team reported a “nice increase in revenues” and better overall customer experiences.

Social Point

Albert Martinez

Operations Manager