Case Study: RetailStore.com achieves data-driven personalization and increased profits with Teradata

RetailStore.com - Customer Case Study

RetailStore.com (a fictitious firm based on real online retailers) launched as an internet complement to its brick-and-mortar stores with the goal of serving existing customers and reaching new ones. The core challenge was to recreate personalized, small‑town customer relationships at scale while coordinating multiple channels (web, stores, call centers), improving targeting and timing of offers, managing inventory and returns, and driving profitable traffic amid heavy reliance on search engines.

RetailStore addressed this by building a Teradata enterprise data warehouse that integrates sales, click‑stream, fulfillment, CRM and financial data, and by deploying BI and analytics (MicroStrategy reporting and scorecards, recommendation and market‑basket algorithms, segmentation, A/B testing, SAS/Teradata analytics and campaign management). The result was highly personalized recommendations and timely e‑mail campaigns that materially increased online conversion and sales, real‑time visibility for managers, better forecasting and supplier negotiations, fewer costly returns, and millions of dollars in savings and improved profitability.

RetailStore.com