Case Study: Netflix achieves big-data-driven personalization and higher viewer engagement with Teradata

Netflix Using Big Data to Drive Big Engagement

Netflix, the leading OTT streaming service, built its business on highly personalized recommendations that drive the majority of viewing. To continuously refine those recommendations and make data-driven content decisions, Netflix needed to collect and analyze billions of events daily across varied formats and tools while ensuring speed, reliability, elasticity and cost control.

Netflix partnered with Teradata to move its data warehouse to the Teradata Cloud and adopt a Unified Data Architecture with Hadoop integration and flexible analytics support. The cloud-based solution gave Netflix scalable, redundant analytics with less data movement and support for many analytical tools, enabling stronger personalization, higher viewer engagement (“eyeballs”) and informed content investments such as House of Cards and Orange Is the New Black.

Netflix