Case Study: mySupermarket achieves an 88% increase in activations with Teradata Mobile Push

mySupermarket catapults activations by 88% by keeping users informed of special offers

mySupermarket is a leading online grocery and household comparison site (used by over 500,000 shoppers across the UK, US and Israel) that needed to boost app usage, re‑activate dormant users, and improve push-notification open rates by sending messages at appropriate local times.

Using Teradata Mobile Push, mySupermarket segmented users by last activation, sent targeted push notifications with a 30% off coupon and deep links that opened directly to the offer, and scheduled sends in users’ local time zones—resulting in an 88% increase over their typical daily activation rate and noticeably higher engagement.

mySupermarket

Lior Gerson

Vice President Product Management