Case Study: Meredith achieves data-driven marketing leadership with Teradata

Meredith Positions Itself As A Leader In Data-Driven Marketing Service

Meredith, a long-standing media company behind brands like Better Homes & Gardens and Parents, rapidly expanded into digital—14 premium sites, 40 million monthly unique visitors, thousands of videos and millions of social followers—creating massive, fragmented customer data. As the industry shifted from analog to digital, Meredith needed a scalable, privacy-conscious analytics foundation to unify data, better understand audiences, and support more personalized, multichannel marketing.

Partnering with Teradata, Meredith implemented the Active Enterprise Data Warehouse and integrated marketing, MDM, and analytics tools to manage up to 3,000 data points for 100 million customers. The platform enabled real-time personalization, cut fulfillment SLAs from 24 hours to 1 hour, doubled direct-to-consumer campaigns from 300 to 600 per month, and delivered deeper engagement and faster, more targeted multichannel marketing.

Meredith

Antonio Lora

Director of Data Warehouse and Business Intelligence Technology