Case Study: JD Williams achieves £4 million incremental revenue and enhanced customer experience with Teradata

JD Williams - Customer Case Study

JD Williams is the UK’s leading internet and direct home‑shopping retailer with over 140 years’ experience, more than 20 catalogue brands, 4 million active customers and £835m revenue. Facing a multichannel challenge—bringing together catalogue, online, in‑store and web session data to improve personalization, campaign effectiveness, product availability and fraud detection—they needed deeper, session‑level customer insight to move from reactive reporting to data‑driven decision making.

They implemented a Teradata Unified Data Architecture with an Integrated Data Warehouse, Teradata Aster analytics and Celebrus session tracking, plus Teradata Customer Interaction Manager for individualized outreach. By combining big and traditional data for richer segmentation, n‑Path analysis and real‑time campaign orchestration, JD Williams generated £4 million incremental revenue in one year and achieved measurable improvements in campaign performance, online user experience (shared shopping bags across sites) and fraud detection.

JD Williams

Chris Briggs

Team Lead and Senior Analyst