Case Study: Largest Beverage Producing Company boosts global sales with Teradata advanced analytics

Increasing sales with advanced analytics

Think Big Analytics partnered with one of the world’s largest beverage producers that had a custom data lake but struggled to monitor, manage and grow sales globally. Disparate data, slow access to insights and pressure to reduce analytics investment meant the company needed rapid, enterprise-wide consumer analytics to drive marketing and sales decisions.

Think Big built bespoke data applications and tools (using Spark, R and Hadoop) to deliver fast analyses of shopping patterns, media behavior and social trajectory and created an executive scorecard to complement traditional reporting. The solution enabled large‑scale analyses that were previously too time‑intensive, provided seamless data access for business and IT users, supported more targeted marketing and resulted in increased beverage sales.