Case Study: Xerox achieves accelerated innovation and increased marketing agility with Teradata Marketing Applications

How Xerox Accelerates Innovation with Teradata Marketing Applications

Xerox, a global business process and document management company operating in 180 countries and increasingly services-driven, faced fragmented marketing operations that slowed response times, increased overhead, and complicated support for large, highly regulated clients. Multiple unintegrated systems made onboarding and governance difficult, and the company needed a single, auditable solution to consolidate processes, ensure compliance, and improve operational efficiency.

Xerox implemented Teradata Marketing Resource Management—combining Planning & Spend, Workflow & Collaboration, and Marketing Asset Management—and integrated it with back-end systems to centralize assets, automate approvals and compliance, and provide real-time budget visibility. The result: faster, more transparent workflows, automated financial processes, and increased agility—enabling Xerox to deliver 10,000+ global omni-channel campaigns annually with repeatable, compliant processes and greater confidence when bidding on large, international projects.

Xerox

Michelle Facey Taylor

Head of IT Solutions, Communications & Marketing Services