Case Study: Virgin Limited Edition achieves 30% higher email open rates and doubles click-throughs with Teradata

How Virgin Limited Edition increased email engagement through cutting-edge design

Virgin Limited Edition, Sir Richard Branson’s collection of luxury retreats, partnered with Teradata to improve the performance of its email marketing. The challenge was to lift open rates above industry benchmarks, boost engagement to drive more website visits, and increase inquiries and customer acquisition through the email channel.

Teradata designed a suite of reusable CMS-driven HTML templates, aligned creative to the brand, enabled non-technical teams to deploy messages, and A/B tested variants to refine performance. The redesign increased open rates by 30%, more than doubled click-through rates, and generated significantly more reservation inquiries.

Virgin Limited Edition

Robert Speirs

Marketing Manager