Case Study: Barbour achieves 49,700+ new leads and 450,000 website clicks with Teradata Interactive

How Barbour Collected More Than 49,000 New Leads in One Month with Teradata Interactive

Barbour, the British heritage outerwear brand founded in 1894, launched its first ecommerce site in 2013 but faced the challenge of establishing direct relationships with consumers in a crowded digital market. Wanting to control the whole customer journey and better understand online behaviour, Barbour engaged Teradata Interactive to help build meaningful, personalised connections with its audience.

Teradata built a one-month Lead Nurture Program that combined rich data capture, email and display campaigns, smart tagging for segmentation, social sharing and a preference-center survey. The campaign generated 49,700+ new leads and 450,000+ website clicks, achieved open rates up to 60% and CTRs of 4–11%, and delivered a 65% incentivised survey completion—providing deep customer insights for ongoing personalised marketing and improved long-term engagement.

Barbour