Case Study: Eutechnyx achieves 38% revenue growth and 62% increase in activations with Teradata Mobile Push (Teradata)

Eutechnyx boosts revenues by 38% and activations by 62% with Teradata Mobile Push

Eutechnyx, a leading independent racing game developer behind titles like NASCAR Manager, needed to boost app engagement and re-activate dormant players. Their goals were to drive increased usage through promotions and bring back users who hadn’t used the app in some time.

Using Teradata Mobile Push’s targeted, personalized push and in‑app messaging—including a limited‑time discount on in‑game currency—Eutechnyx saw immediate impact: activations rose 62%, gameplay increased 50–60%, and daily revenues jumped 38% compared to a typical day.

Eutechnyx

Samantha Wilcox

Marketing Coordinator