Case Study: E.ON achieves greater marketing control and increased campaign frequency with Teradata (Aprimo)

E.ON - Customer Case Study

E.ON, a leading UK energy retailer with about 8 million customer accounts, needed to move away from broad “scattergun” direct marketing toward more targeted, small-audience campaigns. The marketing team lacked tools for effective lead management, parallel campaign execution and integrated operations, which made it hard to run many specialized campaigns without ballooning project management effort.

E.ON implemented Aprimo Marketing Studio (Plan & Spend, Project Management, Brand and Campaign Management, Email) to automate workflows, budgeting and campaign planning and to integrate with existing systems. The solution delivered Gantt-based visibility, repeatable processes and centralized control, enabling higher-frequency, multi-parallel targeted campaigns, improved efficiency and stronger customer relationships.

E.ON