Case Study: Telenor India achieves enhanced user experience and cost savings with Teradata

Enhanced User Experience And Cost Savings Are Making Telenor India Even More Competitive

Telenor India, a low‑cost mobile operator serving 53.5 million prepaid subscribers across six Indian circles (about 50% of the population), faced intense competition and a fast‑moving shift to digital services. Key challenges included discovering and retaining profitable customers, growing data revenue without harming voice, optimising network investments, cutting outsourced call‑centre costs, and meeting stringent financial reporting requirements — all while the existing BI systems began to choke under heavier campaign and analytics workloads.

Telenor implemented a major Teradata upgrade and architecture overhaul — including new high‑end servers (Teradata 6750H), SLES11, TASM workload management, a One‑BI EDW, ODI/OBIEE tooling, CIM for customer interactions, and a USSD‑based Self‑Care Manager — to deliver near‑real‑time, 360° customer insight. The changes doubled performance, reduced physical footprint, and produced measurable gains: 99.99% reporting accuracy with financial close cut from five days to two, 7–10% campaign uplift, a 20% rise in monthly recharge revenue (25% attributed to Rocket Recharge), strong USSD adoption (millions of daily hits), reduced AHT and repeat callers, 33% operational‑expenditure savings, and ~60 million INR annual fraud savings.

Telenor India

Tanveer Mohammad

Chief Operating officer