Case Study: Cloggs achieves 105% revenue increase with Teradata Digital Marketing Center

Cloggs Increases Revenue by 105% with Teradata Digital Marketing Center

Cloggs, a well-known UK shoe retailer and early e‑commerce adopter that recently expanded into physical stores (Shrewsbury, York, Newcastle), faced fragmented marketing systems and no single customer view. Marketing was executed in silos, email segmentation was extremely limited—often targeting customers only by their last purchase—and the business lacked the insights needed to deliver a consistent, personalized experience across online, in‑store, email, and mobile channels.

By deploying Teradata Digital Marketing Center, Cloggs unified customer data, launched responsive web design, a Preference Center, advanced segmentation and in‑store interactive kiosks to tie online and offline experiences together. The result: the email‑addressable base tripled from ~200,000 to 600,000, online traffic rose 50% in the first year, revenue grew over 105%, and email open rates improved from 8% to an average of 33% (with a top campaign at 45%).

Cloggs

Nigel Linton

Head of Platform Operations